Oh, and the movie I went to on Sunday cost me $14.50 for a matinee ticket, small popcorn, and medium Coke. It would have been more if I had gotten water, which is what I really wanted. A 20 oz bottle of Dasani or Aquafina (aren't the interchangeable?) costs $4. I can get a gallon of super premium bottled water at Whole Foods for that much.
Talk about markup.